Happy August!

As we dive into a new month, the podcasting world is buzzing with fresh excitement and big moves! From the Kelce brothers eyeing a $100 million deal with Wondery to Kid Cudi launching his highly anticipated podcast "The Moon Man Chronicles," the industry is alive with energy and innovation.

If you’re new here, our goal with this newsletter is to bridge the gap between podcast industry news and culturally relevant moments in the world of podcasting. Thank you for subscribing! If you enjoy this newsletter, share it with a friend and let's keep building together!

With gratitude,

Casey Adams
Founder, Listener.com

🎧 Podcasting News & Highlights

Discover the Latest Trends, Exclusive Interviews, and Industry Updates

Kelce Brothers Negotiating $100M Deal with Wondery

Jason and Travis Kelce, the NFL stars behind the popular podcast "New Heights," are reportedly in discussions with Wondery for a $100 million deal. Known for their impressive football careers and charismatic podcast presence, the Kelce brothers are poised to elevate their show to new heights with this potential partnership. Learn more.

Boxing Icon Andre Ward Joins the All The Smoke Team

Boxing legend Andre Ward has joined forces with the "All The Smoke" team to lead content for their new verticals, focused on combat sports. Ward will spearhead the development of ATF Fight and ATF Boxing, bringing premium storytelling, coverage, and expert analysis to the biggest events in the sport. Read More.

Podcast Advertising Sees Significant Growth in June

Podcast ad spending among the top 15 spenders increased by 7% in June, totaling $42.73 million, according to Magellan AI. BetterHelp remained the largest advertiser, despite a reduction in its spending. Notably, Toyota increased its podcast ad investment by 47% to $4.8 million, while Amazon trimmed its spending by 5% to just under $4 million. Learn more.

Pacific Content Acquired by UK-Based Lower Street

The Canadian podcast production company Pacific Content has been acquired by Lower Street, a UK-based firm. Several Pacific Content employees will transition to Lower Street in the coming weeks. Lower Street founder Harry Morton praised the acquisition, highlighting Pacific Content's reputation for producing legendary, creative, and expertly crafted podcasts. Read more.

Kid Cudi to Launch "The Moon Man Chronicles" Podcast

Renowned musician Kid Cudi is venturing into the podcasting world with the launch of "The Moon Man Chronicles." Known for his innovative contributions to hip-hop, Cudi's podcast will feature in-depth conversations, offering listeners a unique perspective on a variety of topics. Fans can look forward to engaging and thought-provoking content from the multi-talented artist. Read more.

📰 Press-Worthy Moments

Stay informed with the latest highlights and news making waves in the podcasting world.

• Acast Teams Up with Sunglass Hut: Acast partners with Sunglass Hut for a summer event inspired by the “Find Every Shade of You” campaign.

• Listener.com Partners with Acast: Listener.com announces a new partnership with Acast, the world’s largest podcast company.

• Jon Hamm Stars in New Podcast Series: Jon Hamm will star in and executive-produce the upcoming scripted podcast series "Dungeon Masters."

• Alex Hormozi Expands Podcast Team: Alex Hormozi brings on podcast strategist Seth Silvers to enhance "The Game" and "The Business of Marriage" podcasts.

• Naked Beauty Hosts Live Podcast: "Naked Beauty" host Brooke DeVard and celebrity makeup artist Sir John held a live podcast recording at Sunglass Hut.

Follow us on Instagram @listener to stay up to date with all things podcasting news. Have news to share? Reply to this email or reach out at [email protected] to get featured!

Partner Spotlight

We are thrilled to introduce our newest partner, Acast, the world’s largest podcast company. Acast connects nearly 125,000 podcasts with audiences globally, offering a diverse catalog of high-quality content.

About Acast

Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans nearly 125,000 podcasts, 2,700 advertisers, and approximately 400 million monthly listens. Crucially, those listens are monetized wherever they happen - across any podcasting app or other listening platform.

The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).

For podcasters looking to grow and monetize their shows, we highly recommend checking out Acast. Their innovative technology and extensive reach make them an invaluable partner in the podcasting world. Learn more.

🔗 Stay Connected

Follow us on Instagram for updates and exclusive content:

• @listener: Company announcements and news

• @podcastnetwork: Clips from our internal podcasts

• @pods: Join our community of podcast enthusiasts

At Listener.com, we are dedicated to pioneering the future of podcasting through innovative services, cutting-edge technology, and compelling media.

We value your feedback! Share your thoughts and suggestions with us via social media or by replying directly to this email. Thank you for being an integral part of our community!

With gratitude,

Casey Adams
Founder & CEO, Listener.com

Our Partners