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🎙️ Andrew Huberman on The Tonight Show, Industry Budget Updates, and Howard Schultz on Acquired
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Listener.com & Casey Adams
June 07, 2024
Featured Partner of the Week
Welcome to the Listener.com Newsletter!
The world of podcasting is more vibrant than ever, and at Listener.com, we are thrilled to bring you the fourth edition of our newsletter. We've been receiving fantastic feedback, and we're committed to keeping you informed and entertained with the latest industry insights and cultural moments.
Our goal is to create a consistent source of exciting news, bridging the gap between deep industry insights and cultural moments happening every week in podcasting. In our latest edition, here's what we covered:
🎙️ Major Industry Highlights:
Andrew Huberman's insightful appearance on The Tonight Show
The impact of tightened budgets on podcast producers
Our launch of Listener.com's social-first podcasting newsletter
Barstool Sports and Dave Portnoy's new media deals
Thank you so much for subscribing, we truly appreciate your support!
— Casey Adams, Founder of Listener.com
Podcast Industry Highlights 📰
Here's the latest podcasting news this week: exciting appearances, budget updates, new partnerships, and our latest newsletter launch.
Podcaster Andrew Huberman Appeared on The Tonight Show with Jimmy Fallon 🌍
Photo via NBC
Fans had nothing but praise for Jimmy Fallon after having Andrew Huberman on The Tonight Show. It wasn't your typical late-night interview; the humor was limited, while the audience was fully invested in guest Andrew Huberman. Even Jimmy Fallon himself told Huberman he was binging on his podcast for the last seven months. Huberman touched on a variety of topics, including instant ways to reduce stress while breathing.
Podcast Producers Make Do With Less After Budgets Are Sliced in Half🎙️
Photographer: Michael Putland/Hulton Archive
Ashley Cameron from Bloomberg wrote an article about how distributors and advertisers have tightened their spending, making buyers of limited-run series harder to come by. Read More
"Not long ago, making narrative podcast series was a good setup... a deal for an eight or 10 episode series during these glory days could come with a budget of $500,000. Not too shabby.
But after the rough stretch in the podcast industry over the past year-and-a-half or so, during which both the biggest distributors and advertisers tightened their spending, such deals have almost entirely disappeared.
Budgets for these types of shows are now typically going for half as much, in the range of $150,000 to $250,000."
Photo by Listener.com
If you're reading this newsletter, you're already subscribed (thank you!), but we wanted to let you all know that we launched our social media initiatives. We’ve begun posting daily podcasting news on @Listener (and soon to be @pods), and we'd appreciate it if you were to give us a follow!
Barstool Sports and Dave Portnoy Sign With UTA🌐
MIKE COPPOLA/GETTY IMAGES
Now an independent company again, Barstool Sports is pursuing new media deals, with talent agency UTA set to represent it and its founder, Dave Portnoy, as well as its roster of in-house creators. The irreverent and often controversial digital sports brand has become a powerhouse among young men, with a large presence on social platforms like TikTok and X, as well as YouTube. It also produced a number of podcasts in the sports and culture space, including the popular Pardon My Take.
Aarthi & Sriram from "The Aarthi & Sriram Show" are now on Intro💼
Photo via Intro.co
You now have access to Silicon Valley's top product leaders (and world-class podcast hosts) on Intro. Learn about fundraising from VCs, how to build products like Snap, X, Meta, finding product-market fit, and more. Don't forget to check out their incredible podcast!
Podcast Recommendations 🎧
Here are this week's must-listen podcasts: creative insights from MrBeast, entrepreneurial wisdom from Michael Rubin, the story behind Starbucks with Howard Schultz, an engaging chat with Will Smith, and healthcare innovation with Rob Schutz. Dive in and get inspired!
MrBeast's creative journey on the Jon Youshaei Show
MrBeast joined Jon Youshaei to talk about his creative process and a secret project six years in the making. YouTube
Michael Rubin's entrepreneurial insights on The School of Greatness
Lewis Howes sat down with Michael Rubin, the CEO of Fanatics and a serial entrepreneur, to share his incredible journey from academic struggles to building a multi-billion dollar empire.
Howard Schultz's story of Starbucks on the Acquired Podcast
The Founder of Starbucks sat down with Ben Gilbert and David Rosenthal from the Acquired Podcast to talk about the story of Starbucks. With nearly half a billion global customer purchases per week, Starbucks is a staple in the daily lives of many.
Will Smith on the Full Send Podcast
Will Smith sat down with the crew on the Full Send podcast for a captivating conversation. Don't miss this one!
Rob Schutz's on The Casey Adams Show
Rob Schutz, co-founder and Chief Growth Officer of Ro, joins Casey Adams to discuss building a patient-centric healthcare system and the journey of Snagged.com.
Partner Spotlight 🌟
We are thrilled to introduce our first partner, SkyMD, an incredible electrolyte company revolutionizing hydration and wellness. Here’s why SkyMD stands out:
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💪 Nutritional Powerhouse: Unlike high sugar or salt content competitors, SkyMD provides a balanced blend of 12 vitamins and minerals, offering electrolytes and a multi-vitamin in every serving.
✨ Exclusive Offer: Enjoy 20% off your purchase with the code "PODS". Don’t miss out on this incredible deal! Go to tryskymd.com and use code "PODS" for 20% off.
Become a Listener.com Partner 🤝
We’re thrilled to announce the launch of our Listener.com partner program! Partnering with us offers exclusive benefits designed to elevate your brand in the podcasting world:
✨ Weekly Features: Showcase your brand in the footer of our newsletter, reaching a dedicated audience of 2,500+ podcasters, podcast enthusiasts, and executives in the podcasting industry every week.
🌟 Monthly Spotlight: Gain in-depth exposure with a special monthly feature, highlighting your brand and its unique offerings.
Interested in partnering with us? Simply reply to this email or reach out at [email protected] to get started!
Stay Connected 🔗
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@listener: Company announcements and news
@podcastnetwork: Clips from our internal podcasts
@pods: Join our community of podcast enthusiasts
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With gratitude,
Casey Adams
Founder & CEO, Listener.com
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