One year ago today, we launched Listener.com.

The thesis was simple. Modern podcasting had become audio, video, and short-form content, but the analytics infrastructure powering the industry was outdated, with no way to measure success beyond the download. The tools to manage a modern show and pull insights from your content didn't exist. And there was no way to automatically associate all of the content affiliated with an episode, what we now call episode clusters, into a single unified view.

As we built our product, not only did the analytics infrastructure come to life, but the ability to share episode and show success with brands became a standard across our customers. Which lands us where we are today, innovating on campaign reporting and management for the largest podcast advertisers in the world.

Twelve months later, Listener.com is becoming the center of how the modern podcast industry operates.

Year one by the numbers:

To everyone who trusted us in year one, the networks, the independent creators, the brands, and the partners who believed early, thank you. None of this happens without you.

And we're not stopping there. Today we're announcing three launches that mark the start of phase two.

Modern podcasts don't live on audio alone. They extend across YouTube, TikTok, Instagram, X, Spotify video, Apple video, and short-form clips. Brands and agencies need a single source of truth for what their sponsorship dollars are actually delivering.

Campaigns 2.0 tracks sponsorship performance across audio, video, and social in one unified view, giving agencies, brands, and networks the omni-channel reporting layer that podcasting has been missing.

Set a campaign impression goal across your network or a single show, attach the episodes the campaign is running on, and watch your pacing update in real time across host-read sponsorships, long-form YouTube, and the short-form clips that make modern shows thrive. Everything you need to manage a campaign sits in one place, and everything you need to share one is built right in. Listener.com is designed around share-ability, so networks can put their best foot forward when representing their work to brands.

So far, we're tracking over $25M+ in omni-channel campaigns on Listener.com from leading networks, representing some of the largest advertisers in the space.

A core part of Campaigns 2.0, Airchecks automatically verifies brand sponsorship mentions across audio and video. For publishers, it eliminates the manual work of proving sponsorship delivery. For brands, it provides verifiable proof that paid mentions ran as contracted across every channel the show distributes on.

This is important when it comes to share-ability. Brands not only need better ways to track and manage omni-channel campaigns, but verification of sponsorships is vital across the board. We're excited to bring Airchecks to our product, with so much more on the roadmap.

This is the one we're most excited about.

The Listener.com MCP brings your podcast data directly into Claude and ChatGPT. Pull performance data, generate reports, build visualizations, compare shows, surface audience insights, all in natural language, all without leaving the AI tools your team already lives in.

We're among the first in the podcast industry to ship a public MCP integration. Combined with Listener AI, our built-in assistant for building campaigns, reports, and episode clusters directly inside the platform, this is what working with podcast data is going to look like from here on out, and we're excited to set the standard for what's to come across the industry.

Now, without getting too much into it, imagine a world where not only can you communicate with all of your podcast data spanning audio, video, and short-form content, but also newsletter data tied to your shows. And of course all of the campaigns you're running, with brands able to tap into the MCP to better understand what's working. We truly are just getting started and look forward to another innovative year ahead.

Year two is about becoming the connective tissue between podcasters, networks, brands, and the AI tools shaping the next decade of media.

Campaigns 2.0, Airchecks, and the Listener.com MCP are available to customers starting today.

If you want a walkthrough, reply to this email and we'll set something up.

As our team heads to London for The Podcast Show London this week, we can't help but feel grateful to be part of such an incredible community and industry. Podcasting has never been more alive, more creative, or more competitive, and the people building it forward are some of the most talented operators in media today. We're grateful for all of the support from our customers, partners, investors, team members, and of course the podcasters and listeners that make this industry go around.

If you're in London this week, let us know. We'd love to connect.

Thank you for an incredible year one. The best is ahead.

- Casey Adams, Founder & CEO, Listener.com