A wrap report is the last thing a sponsor sees from you before they decide on next year. A good one makes the renewal easy. A thin one sends them shopping.
Here's what we recommend every podcast wrap report includes.
The essentials
Total reach. One headline number across every platform, split into YouTube, audio and social.
Delivery against goal. What you promised, what you delivered, and the percentage, with the flight dates.
Results by show. Which shows carried the campaign, so the sponsor knows where to invest next year.
Verified reads. Proof that every host read aired, with timestamps and the talking points that were covered.
Top content. The episodes and clips that performed best, with links the sponsor can click.
The numbers a buyer will look for
Delivered CPM. What each thousand impressions actually cost, compared with what they expected to pay.
Earned media value. What the organic clips and engagement were worth beyond the paid placement.
Engagement. Likes, comments and shares on the social clips that carried the brand.
The part most reports skip
What you learned. Two or three plain-English takeaways, like which formats or guests drove the most reach.
Next year's plan. A simple recommendation for the next flight, so the report ends with a reason to keep going.
Your contact at the brand will forward this report to people you've never met. Send it as a clean link that works on a phone, not a spreadsheet attachment, and keep it current so nobody is looking at stale numbers.
Listener.com builds wrap reports like this automatically from your campaigns, across audio, YouTube and social. Want to see yours? Book 20 minutes with our team.
