This week in podcasting, Spotify is back in the spotlight with a renewed focus on video, offering million-dollar deals to top creators in an effort to expand its content library. Meanwhile, Triton Digital has released the latest Canada Podcast Ranker, highlighting the most popular shows in the region.

In other big moves, Spotify’s VP of Podcast Business, Sahar Elhabashi, is set to depart at the end of the year, leaving the industry buzzing about what’s next for the streaming giant. On the content front, SmartLess Media is launching “GoalLess,” a new soccer podcast that’s already generating excitement among fans.

As always, we’re here to keep you updated on the latest industry developments and cultural moments that matter.

With gratitude,
Casey Adams
Founder, Listener.com

🎧 Podcasting News & Highlights

Discover the Latest Trends, Exclusive Interviews, and Industry Updates

Spotify’s Big Bet on Video Creators

Spotify is back on the spending spree! After transforming the podcast landscape with billion-dollar acquisitions in 2019, the streaming giant is now eyeing video creators. The company is offering seven-figure deals to top talent, hoping to lure them onto its platform alongside YouTube. The focus? Expanding Spotify's video content library without demanding exclusivity. It’s all part of a broader strategy to boost their video offerings and drive more engagement. Read more.

Triton Digital Releases Canada Podcast Ranker for August 2024

Triton Digital just dropped the latest Canada Podcast Ranker, and it's packed with insights. Covering the period from July 29 to September 1, 2024, this ranker highlights the top podcasts across the country as measured by Triton’s Podcast Metrics service. If you're looking to understand the pulse of the Canadian podcasting scene, this is your go-to source. Read more.

Leadership Shake-Up at Spotify as Sahar Elhabashi Departs

Spotify’s VP and head of podcasting, Sahar Elhabashi, has announced she’ll be leaving the company at the end of the year. After six years of leading Spotify’s podcasting charge, Elhabashi is stepping down with no immediate plans to join another company. In the interim, Roman Wasenmüller, a key player in Spotify’s video podcast expansion, will take the reins while the search for her successor is underway. Read more.

SmartLess Media Kicks Off New Soccer Podcast “GoalLess”

Soccer fans, rejoice! SmartLess Media has teamed up with Meadowlark Media and SiriusXM to launch “GoalLess,” a new podcast exploring the world’s most popular sport. Co-hosted by comedian Russell Howard and soccer broadcaster Chris Wittyngham, the show debuts on September 19 and promises to deliver twice-weekly episodes full of passion, personalities, and all the drama of the beautiful game. It’s a can’t-miss for anyone who lives and breathes soccer. Read more.

Spotify’s Ad Revenue Set to Soar in 2024

With a strategic push into video advertising and the rollout of new AI tools, Spotify’s ad revenue is on track to hit $2.1 billion this year. The platform has seen a 44% increase in video streams and a 66% boost in sales when combining video and audio ads. As podcast advertising continues to evolve, Spotify is well-positioned to capitalize on this growing trend. Read more.

📰 Press-Worthy Moments

Stay informed with the latest highlights and news making waves in the podcasting world.

• Dave Portnoy Joins the All In Podcast: The Barstool Sports founder steps into the All In hot seat. Expect fireworks!

• PodSummit YYC 2024 is Back!: The ultimate podcasting event returns to Calgary on September 20-21 at The Grand. Don’t miss speakers like Chris Van Vliet, Jeremie Saunders, and top talents from Acast, CBC, Canadaland, Sonar, JAR Audio, and more.

• Witnessed: Night Shift Hits #1!: Sony and Campside Media’s latest true crime series, Witnessed: Night Shift, skyrockets to the top of the charts. Tune in to hear what all the buzz is about.

Follow us on Instagram @listener to stay up to date with all things podcasting news. Have news to share? Reply to this email or reach out at [email protected] to get featured!

Partner Spotlight

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About Acast

Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans nearly 125,000 podcasts, 2,700 advertisers, and approximately 400 million monthly listens. Crucially, those listens are monetized wherever they happen - across any podcasting app or other listening platform.

The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).

For podcasters looking to grow and monetize their shows, we highly recommend checking out Acast. Their innovative technology and extensive reach make them an invaluable partner in the podcasting world. Learn more.

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