The podcast industry is underselling itself.
A show today consists of audio, YouTube, and social content. Innovative brands are paying for all of it, and that's where modern campaigns are succeeding. But most campaign reports still lead with downloads, which is only one piece of what a show or network delivers.
So heading into Q4, we've sharpened Listener.com around one thing: omni-channel campaign reporting for the modern podcast industry.
Everything we build now serves four steps. We call it the Listener workflow: Pitch, Prove, Run, Report. Here's a look at each one.
Casey Adams
Founder & CEO, Listener.com
01 · PITCH
Pitch your network or show with one link
A public page for your network that shows every show and your total reach across audio, YouTube, and social. Drop it into any pitch email or deck.
02 · PROVE
Prove your true omni-channel reach
Episode clusters tie every channel together: the full episode on YouTube, Apple, and Spotify, plus every social clip it turned into. One number for the episode, and every piece behind it.
03 · RUN
Run omni-channel sponsorship campaigns
Track host-read sponsorship campaigns from an insertion order, or build one from scratch. Then watch fulfillment and pacing against your goal in real time.
04 · REPORT
Report performance that wins renewals
Invite your brand partner in with their own login and a read-only view, branded as you. Or share a live campaign link with the full omni-channel results. You choose what they see.
NEW · LISTENER.COM FOR BRANDS
Bring your brand partners into the campaign
Publishers can now invite a sponsor into any campaign with their own login and a read-only view, branded as you. You choose exactly what they see, from live updates as episodes air to a final recap.
Sponsor podcasts? Ask the shows you work with to invite you, or reply to this email and we'll help you get set up.
If your reporting is underselling your shows, let's fix that. Book 20 minutes and we'll walk through the workflow, including Listener for Brands, with your own shows.
