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As we wrap up 2024, the podcasting world is firing on all cylinders. From Spotify's Wrapped showcasing the trends shaping the industry to Acast opening a cutting-edge London hub for creators, this week’s stories highlight the creativity and momentum driving podcasting forward.

AI is changing how audiences discover shows, groundbreaking podcasts like Hysterical are starting conversations that matter, and platforms are stepping up to invest in creators like never before. Podcasting isn’t just growing—it’s thriving, and that’s because of all of you: the creators, partners, and listeners who make this community what it is.

Thanks for being part of the journey. Let’s dive in.

—Casey Adams
Founder, Listener.com

Spotify 2024 Wrapped: AI Takes Center Stage in Podcasting Evolution

Spotify’s 2024 Wrapped isn’t just a recap—it’s a lens into how AI is reshaping the podcasting landscape.

• Revolutionizing Discovery: AI-generated playlists are helping listeners uncover new shows, opening doors for creators to expand their audiences.

• Listening Time Soars: Podcast consumption saw a remarkable 30% increase compared to 2023, highlighting audio’s growing dominance.

• Faster Content Creation: AI voice cloning and other tools are enabling podcasters to produce content with greater speed and efficiency.

Why it matters: Spotify Wrapped reveals more than trends—it reflects the new norms of podcasting innovation. AI-driven tools are not just streamlining workflows; they’re empowering creators to reach more listeners, connect on deeper levels, and focus on crafting engaging stories. With AI, podcasting isn’t just growing—it’s transforming.

Acast Acquires Wonder Media Network

The podcasting space just got a creative boost. Acast’s acquisition of Wonder Media Network (WMN) isn’t just about adding resources—it’s about reimagining how creators, brands, and listeners connect through storytelling.

• Introducing Acast Creative Studios: This new division combines Acast’s expertise with WMN’s award-winning approach, delivering branded content and campaigns across audio, video, social, and live events.

• Amplifying Original Content: WMN’s original podcast arm continues to thrive, offering fresh, premium storytelling to engaged audiences.

• Clients at the Forefront: WMN has partnered with top brands like Nike, Pfizer, and Mercedes Benz, showcasing their ability to create high-impact campaigns.

• Leadership with Vision: Founders Jenny Kaplan and Shira Atkins will lead the charge, ensuring the division drives bold innovation.

Why it matters: Acast is doubling down on the intersection of creativity and technology. By integrating WMN’s talent and vision, they’re setting the stage for a future where podcasts are not just listened to—they’re experienced. This move emphasizes the growing importance of omnichannel storytelling in building deeper connections between creators, brands, and audiences.

Hear the news directly from Acast CEO Ross Adams:

Apple Podcasts Names Hysterical the 2024 Show of the Year

Apple has announced its podcast of the year: Hysterical, a bold, comedic series that has captured global audiences:

• The show blends sharp satire with relatable storytelling.

• Its creators attribute the success to authenticity and engaging hosts.

• Apple noted its ability to "spark meaningful conversations" among its audience.

This accolade underscores Hysterical's ability to connect deeply with its listeners while making them laugh. The podcast’s unique blend of humor and heart has earned it widespread acclaim, becoming a touchstone for fans seeking both entertainment and thoughtful commentary. By recognizing the value of authenticity and delivering consistently engaging episodes, Hysterical has set a high bar for future podcasting content.

Spotify’s Top Podcasts of 2024: Familiar Faces Dominate

Spotify Wrapped 2024 shines a spotlight on the evolving podcasting landscape, with familiar names dominating the charts and video formats gaining traction. As podcasts continue to shape culture and politics, the platform’s latest updates showcase its commitment to empowering creators and engaging audiences in new ways.

• The Joe Rogan Experience ranked No. 1 on Spotify for the fourth year, even after losing exclusivity in 2024.

• Call Her Daddy held the No. 2 spot, with Alex Cooper signing a major distribution deal with SiriusXM.

• Both podcasts played pivotal roles in the 2024 U.S. presidential race, hosting high-profile interviews with Donald Trump and Kamala Harris.

Video Podcasts on the Rise

• Over one-third of Spotify’s top 50 podcasts in 2024 featured video, up from just 1 in 7 last year.

• Spotify now hosts over 300,000 video podcasts, with 240 million users streaming video content.

Spotify Wrapped Highlights

• New features like "Your Podcast Clips" and a “2024 in Podcasts” hub celebrate creators and top episodes.

• Top 10 podcasts include The Joe Rogan Experience, Call Her Daddy, This Past Weekend, and Huberman Lab.

Why it matters: Spotify’s 2024 Wrapped highlights the growing cultural and political influence of podcasts, the rise of video formats, and the platform’s commitment to creator innovation.

Acast Opens a Cutting-Edge London Hub

Acast continues to grow its global presence with the launch of a new London hub:

• Features state-of-the-art studios equipped for high-quality podcast production.

• Aims to serve UK-based creators and foster collaborations with advertisers.

• Reinforces Acast's commitment to innovation in the podcasting industry.

The new London hub marks a significant milestone for Acast, which has been at the forefront of podcasting innovation for years. By offering cutting-edge facilities and support, the company is creating new opportunities for podcasters to elevate their content. This expansion is not just about growth; it’s about fostering a vibrant creative community and ensuring advertisers can seamlessly connect with top-tier talent in the UK market.

• How To Make Sure Podcast Sponsorship Will Elevate A Brand

• The Soundbite Newsletter goes behind a paywall

• Podgagement Launches Podcast Charts and Rankings as Chartable Replacement

• Veritonic Launches Tools to Optimize Video Podcast Strategies

Follow us on Instagram @listener to stay up to date with all things podcasting news. Have news to share? Reply to this email or reach out at [email protected] to get featured!

Partner Spotlight

We are thrilled to introduce our newest partner, Acast, the world’s largest podcast company. Acast connects nearly 125,000 podcasts with audiences globally, offering a diverse catalog of high-quality content.

About Acast

Since 2014, Acast has been creating the world’s most valuable podcast marketplace, building the technology that connects podcast creators, advertisers, and listeners. Its marketplace spans nearly 125,000 podcasts, 2,700 advertisers, and approximately 400 million monthly listens. Crucially, those listens are monetized wherever they happen - across any podcasting app or other listening platform.

The company operates worldwide and is headquartered in Stockholm, Sweden. Acast is listed on the Nasdaq First North Premier Growth Market (ACAST.ST).

For podcasters looking to grow and monetize their shows, we highly recommend checking out Acast. Their innovative technology and extensive reach make them an invaluable partner in the podcasting world. Learn more.

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